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The Observer recently caught up with one of the industry’s rising stars, London-based Hayley Quinn, and we met her at an inflection point where she has realized her industry is actually undermining people at their weakest.
“I’m really developing my whole business model to step outside of the usual dating and coaching business,” she said in a borrowed luxury apartment on the Bowery, during her New York City stop on a nationwide press tour alongside Skirt Club, a company that organizes social events for bisexual and bi-curious women. It doesn’t deliver anything helpful to anyone.” We can’t argue: it’s gotten out of hand out there.
Here’s the thing about online dating: Not all of us are good at it.
But if you, like me, suspect that you could benefit from a helping hand, a startup called Ona is offering professional support.
Doing that, she got a sense for what kinds of questions people were asking, and it became easy to craft You Tube videos that people wanted to see, but that doesn’t mean people’s questions lead them in the right directions.
“It really actually upsets me when I see emails going around from bigger dating companies, with subjects like, ‘These are the five text messages you need to send to win your ex back,'” she said, with increasing exasperation. If someone is obsessing over a relationship that’s not worked for them, you shouldn’t be selling them things based on their fear and unhappiness around that.” Ms. “A lot of the videos that I’m going to be producing next on my You Tube channel, that you’ll see coming out in a couple of weeks, I’m going to use the obvious titles, like ‘How to get the guy back if he’s broken up with you.’ And ‘The text message to send to win back your ex-boyfriend,'” she explained, “and then I’m going to completely undermine the whole thing in the hope that women, particularly women, will become more self-aware by watching it.” She went on, “For instance, here’s a slogan: meet the guy, get the guy, keep the guy.
Apparently, Netflix is a signifier of commitment, people are matching based solely on faces and online daters are all dropping mad cash just to get rejected.
It’s no wonder people will pay guides through this mad world. Quinn started as a coach for hire, working for larger dating companies, but she eventually “went rogue,” hanging out her own shingle.
However, these connections happen through Ona matchmakers, which mean that you’re not just going through a stack of photos and swiping left and right.(The therapy is provided by licensed psychotherapists, for example.) And they might specialize even further, for example focusing on matchmaking for LGBT users.Ona users can browse general tips in the app and search the provider listings in each category.“I think a lot of the time particularly with women, they do not benefit us at all.” ‘It’s almost like the whole thing is wrong from the start’ “With this awareness, I’ve been changing the brand gradually, but it’s going to go 100 percent in 2016,” she said. I think a lot of stuff men don’t get a great ride with a lot of the information out there.” The 29 year-old wants to help women not only make the right moves, but for better reasons.For example, she says it’s right that ladies shouldn’t eagerly text a guy, but not because they don’t want to seem desperate.